The Douglas Mental Health University Institute Foundation, in collaboration with Ogilvy Montréal, is launching a video campaign that can be personalized and shared on social media in order to raise awareness about mental illness and encourage donations.
In a 30 second video, a young woman takes on the voice of mental illness, ruining lives with shame and in silence. At the end of the video, the user can choose from twenty statistics, which they can join to their name in order to share the video with friends on social media or by e-mail.
One in ten people in Canada presently suffer from mental illness. However, the majority of them will not seek help because of a lack of information or for fear of being judged. By encouraging people to get involved, this campaign wants to help break the wall of silence that surrounds mental illness.
March 12, 2014