Keenly aware of the changing nature of philanthropy, the office of Development and Alumni Relations (DAR) has launched McGill’s first crowdfunding platform, Seeds of Change – the next big thing when it comes to online fundraising.
Crowdfunding works by taking any number of specific initiatives or programs and making their details and intended purpose available and accessible to prospective donors online. People are then free to choose what projects they’d like to support, based on their own interests.
“Rather than donating to a large general fund, people today want to know exactly where their money is going and that their gifts are having a direct impact on the causes and issues that are important to them,” said Derek Cassoff, Director of Communications at DAR. “They want to be connected to the causes that are close to their hearts and be able to watch the progress.”
June 6, 2014