(Photo left to right: Peter Siegel, Associate Director, Goodman Cancer Research Centre; François Roberge, President and CEO, La Vie en Rose)

By Stephanie Malley, Goodman Cancer Research Centre

For the fourth consecutive year, La Vie en Rose has generously donated much needed funds to support breast cancer research at the Goodman Cancer Research Centre, at McGill University. This year, $20,000 was donated to the Centre, which brings the total received from the Roses of Hope Foundation – a charitable division of La Vie en Rose –  to $79,000 since 2014.

The announcement, made late last week, is part of a larger giving campaign by La Vie en Rose called, Le Confort pour la Cause (Let’s Get Cause-y), in which the company will donate a total of $100,000 this year to organizations across the country.

“We are touched, and so appreciative of the continued support that La Vie en Rose has shown us,” says Dr. Peter Siegel, Associate Director of the Goodman Cancer Research Centre. “Our research groups are working hard to better understand this terrible disease, and having major companies like this not only recognize our good work, but support it in such a way, is just fantastic.”

“La Vie en Rose is extremely proud to support breast cancer research. Our customers are women, as are the vast majority of our employees; we all know a mother, a sister, a friend, or a colleague affected by this disease. Research represents the hope that we will soon be successful in ensuring that no woman will ever have to go through this unfair ordeal,” says François Roberge, President and CEO of La Vie en Rose.

Previous donations to the centre were used to help fund research projects, graduate scholarships and to purchase new equipment.

October 26, 2017